**May 6, 2015 (from Houston chapter): Good News! We have made our career workshop virtual so more people can attend! Join us on Saturday, May 9th from 9 a.m. to 12 p.m.
Chapter Meeting Monday May 11, 2015
Time: 6:00 PM to 7:00 PM (CDT)
Title: The Emerging Role of the Content Engineer
Presenter: Cruce Saunders, founder and principal consultant at Simple [A]
Summary: The era of customer experience management (CEM) is upon us. The customer is calling the shots and technical communicators are scrambling to deliver the goods across an expanding buffet of audiences, devices, and channels.
Executive teams are beginning to realize that positioning strategy involves storytelling and the means to deliver the organization's story and promise to customers, and to involve customers as players in the organization's story. As always, there is also a strong need for content engineers to deliver content in the best way possible to users.
In his discussion, Cruce explains the differences between content strategy and content engineering, and explains why both must co-exist in our workplaces to effectively generate business value.
Join us for networking at 6:00 p.m. with chapter business and the program starting around 6:15 p.m.
The Continental Building
9101 Burnet Rd., Suite 105
Austin, TX 78758
Cost: No charge, free for all on-site and Internet attendees.
The Adobe presentation link goes directly to the meeting room. Christopher Ward will open the room about 5:45 P.M.—a few minutes before the networking part of the meeting. The link is provided for those who want to watch the presentation, but cannot make it to the physical location. Please try and make it to the Continental Building. Note: This meeting is the last one of the season until the new season starts up in